RETENTION LAB // KLAVIYO & SMS GROWTH

Flow Architecture

LTV Calculator

Setup Guide

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KLAVIYO MASTER ELITE & POSTSCRIPT SMS PARTNER · +38.4% ATTRIBUTED GMV

Unlock 38%+ of Your Shopify Revenue From Automated Klaviyo & SMS Flows.

Retention Lab builds zero-discount lifecycle email architectures, two-tap SMS capture, and 60-day repeat-purchase cohorts for 8-figure Shopify Plus brands.

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Calculate Missing Flow Revenue

RETENTION LAB COHORT TELEMETRY // 8-FIGURE SHOPIFY PLUS

+$142,800/mo Added From 8 Core Lifecycle Flows · 44% 90-Day Repeat Purchase Rate

KLAVIYO + POSTSCRIPT LIVE FLOW CANVAS

99.4% Inbox Placement•DMARC/BIMI VERIFIED

WEBHOOK TRIGGERTrigger: Klaviyo Pop-Up + Zero-Party Skin/Taste Profile Submitted

$64,200/mo

◇ Conditional Split: Cart Value >= $85 OR SMS VIP Opt-In == True?

YES BRANCH • SMS + EMAIL14.8% CVR

Instant $15 VIP Code + Founder Plain-Text Note (15m Delay)

Yield$6.42 / Recipient

NO BRANCH • KLAVIYO EMAIL8.2% CVR

3-Part Social Proof & Best-Seller Education Sequence (24h Delay)

Yield$3.85 / Recipient

REV / RECIPIENT (RPR)$5.483.4x Industry Median

OWNED REVENUE SHARE41.8%Klaviyo + SMS Attributed

90-DAY REPEAT LTV+34.2%Audit My Flows →

8 CORE KLAVIYO & SMS FLOWS

Zero-Party Data & Conditional Splits

Capture 42%+ owned-channel revenue across Welcome Quiz, Abandoned Checkout, Browse Abandon, and 60-Day VIP Winback triggers.

WEEKLY CAMPAIGN CALENDAR

Editorial Design + Deliverability Hygiene

Send 3–4 segmented weekly campaigns with 99.4% primary-inbox placement and automated sunsetting for unengaged cohorts.

POST-PURCHASE PDP & CART CRO

90-Day Repeat Purchase Acceleration

Pair lifecycle email/SMS with one-click ReCharge subscription upsells and post-purchase A/B testing on Shopify Plus.

SOLSTICE BOTANICALS · $24M/YR SHOPIFY PLUS

Scaling Klaviyo & Postscript Attribution From 19% to 41.2% of Total Store Revenue Without Sitewide Sales.

VERVE ATHLETICS · REPLENISHMENT & VIP COHORTS

Adding $1.85M in Annualized Repeat Orders via Predictive 45-Day Replenishment & SMS Concierge Flows.

INTERACTIVE RETENTION P&L WORKBENCH // KLAVIYO + POSTSCRIPT + RECHARGE

DTC Owned-Channel Revenue & 90-Day LTV Uplift Calculator

Adjust your monthly Shopify gross revenue, active subscriber list, and current Klaviyo/SMS revenue share below to model your untapped automated flow revenue and 90-day repeat customer LTV lift.

EMPIRICAL DTC COHORT BENCHMARK38%–44% Owned Revenue Share (72 DTC Brands)

01. Monthly Shopify Gross Revenue$350,000/mo

$50k/mo (Seed DTC)$500k/mo (Growth)$2.0M/mo (Scale)

02. Active Email & SMS Subscriber List85,000 Profiles

10k Profiles150k Profiles500k+ Profiles

03. Current Klaviyo + SMS Revenue Share18% ($63,000/mo)

8% (Under-Monetized)20% (DTC Median)35% (Optimized)

RECOMMENDED POD: FLAGSHIP RETENTION POD$11,500/mo • 6.1x Net ROI

14 Branching Klaviyo & Postscript Flows + 4 Campaigns/Wk + Zero-Party Quiz

PROJECTED INCREMENTAL OWNED REVENUE18% → 38% OWNED SHARE

+$70,000 / month

+$840,000 Annualized Owned-Channel Lift

AUTOMATED FLOWS (58%)+$40,600/mo

CAMPAIGN DROPS (42%)+$29,400/mo

90-DAY REPEAT LTV+33% Uplift

PROJECTED REV/RECIP$1.33 RPR

Lock In Your 42-Point Klaviyo & SMS Revenue Audit →

✓ Stateful Audit Handoff Active • 48-Hr Klaviyo Teardown • +$45k 90-Day Guarantee