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FLOW ARCHITECTURE

The 14 Klaviyo Flows Every 8-Figure Shopify Brand Needs Before Scaling Meta Spend

Clara Beaumont · Managing Partner

24.8% Gross Rev From Flows Alone

Acquiring cold paid traffic into a 4-flow Klaviyo account leaks up to 31% of contribution margin in the first 60 days.

SeparateCheckout Started from Added-to-Cart triggers, split first-time vs. returning buyers on every branch, and anchor replenishment delays to SKU-specific consumption math.

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