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DELIVERABILITY
2026 Gmail & Yahoo Primary-Tab Deliverability: DMARC, BIMI & Bot-Click Exclusion
Henrik Lind · Head of Deliverability
+19.4% Open-Rate Recovery
Apple MPP and security scanner bot clicks inflate false engagement segments, tricking brands into mailing unengaged profiles until Gmail throttles domain reputation.
Deploy p=quarantine DMARC with verified BIMI SVG marks, exclude 0-second Apple MPP/scanner clicks from 90-day engaged segments, and sunset 120-day non-openers automatically.
Deploy This Flow Architecture in Your Store →
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