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SMS & SUBSCRIPTIONS
Two-Way SMS Replenishment & Recharge Skip Prompts: Scaling SMS Without List Burn
Devon Patel · Principal CRM Architect
-41% SMS Unsubscribe Rate
Treating SMS as a megaphone for 20%-off blasts destroys subscriber goodwill. Utility-first replenishment and 1-reply subscription control compound LTV.
Reserve SMS for high-intent cart recovery, VIP 2-hour early access, and 3-day pre-charge Recharge skip/swap concierge prompts.
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