← All Shopify Cohort Dossiers (/work)
Consumable Pet Wellness
Kova Pet Nutrition: 4.6x 180-Day Cohort LTV via Breed & Weight Quiz Personalization
OWNED REVENUE UPLIFT
4.6x 180-Day LTV
AUTOMATED FLOW RPR
$4.45 Welcome RPR
90-DAY COHORT LTV
+36% 2nd-Order Rate
PHASE 01 // 42-POINT DIAGNOSTIC
Generic welcome emails converted cold Meta quiz leads at only 3.1%, leaving paid acquisition unprofitable on first order.
PHASE 02 // FLOW & SMS ARCHITECTURE
Connected Octane AI dog weight/age data into dynamic Klaviyo daily-scoop dosage calculators and exact-day bag-depletion SMS reminders.
PHASE 03 // 90-DAY COHORT OUTCOME
Lifted 14-day quiz-to-paid conversion to 11.4% and boosted 60-day second-order conversion from 22% to 58%.
01 // RETENTION LAB
Lifecycle Home (/)
Klaviyo Master Strategists (/about)
Open CRM & Copy Roles (/careers)
12-Station Owner Manual (/guide)
02 // PODS & COHORT PROOF
Lifecycle Flow Pods (/services)
Monthly Retainer Pods (/pricing)
Shopify Cohort Case Studies (/work)
Lifecycle Monographs (/insights)
© 2026 RETENTION LAB · KLAVIYO MASTER ELITE & POSTSCRIPT PARTNER · +$45K 90-DAY OWNED REVENUE GUARANTEE