← All Shopify Cohort Dossiers (/work)
Clean Clinical Skincare
Lumina Botanicals: Lifting Klaviyo Owned Revenue From 19% to 42.4% in 90 Days
OWNED REVENUE UPLIFT
19% → 42.4% Owned Share
AUTOMATED FLOW RPR
$4.18 Flow RPR
90-DAY COHORT LTV
+39% 90-Day LTV
PHASE 01 // 42-POINT DIAGNOSTIC
42-point audit uncovered shared-IP Gmail throttling (24% open rate) and a single generic cart-abandonment flow.
PHASE 02 // FLOW & SMS ARCHITECTURE
Migrated to a dedicated sending subdomain, launched skin-concern quiz branching, and built regimen-timed 42-day replenishment flows.
PHASE 03 // 90-DAY COHORT OUTCOME
Added +$168,000/month in incremental Klaviyo + Postscript revenue while reducing discount-code dependency by 61%.
01 // RETENTION LAB
Lifecycle Home (/)
Klaviyo Master Strategists (/about)
Open CRM & Copy Roles (/careers)
12-Station Owner Manual (/guide)
02 // PODS & COHORT PROOF
Lifecycle Flow Pods (/services)
Monthly Retainer Pods (/pricing)
Shopify Cohort Case Studies (/work)
Lifecycle Monographs (/insights)
© 2026 RETENTION LAB · KLAVIYO MASTER ELITE & POSTSCRIPT PARTNER · +$45K 90-DAY OWNED REVENUE GUARANTEE