← All Shopify Cohort Dossiers (/work)

Luxury Home & Bedding

Solace Heirloom Linen: +$184K/Mo Flow Revenue Without Sitewide Flash Sales

OWNED REVENUE UPLIFT

+$184K/Mo Flow Lift

AUTOMATED FLOW RPR

$5.92 Browse/Cart RPR

90-DAY COHORT LTV

+31% Repeat Rate

PHASE 01 // 42-POINT DIAGNOSTIC

High-AOV ($410) bedding brand feared frequent email marketing would erode luxury positioning and train buyers to wait for sales.

PHASE 02 // FLOW & SMS ARCHITECTURE

Designed monograph-grade Newsreader editorial dispatches paired with fabric-swatch direct mail and VIP cross-sell sequences.

PHASE 03 // 90-DAY COHORT OUTCOME

Scaled automated flows to 27% of total Shopify gross revenue with zero sitewide coupon codes and 0.08% unsubscribe rate.

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