← All Shopify Cohort Dossiers (/work)
DTC Beverage Subscriptions
Verve Functional Roasters: Cutting Recharge Subscription Churn by 38% via 2-Way SMS
OWNED REVENUE UPLIFT
-38% Monthly Churn
AUTOMATED FLOW RPR
$3.64 SMS RPR
90-DAY COHORT LTV
+44% Subscriber LTV
PHASE 01 // 42-POINT DIAGNOSTIC
52% of subscribers cancelled prior to Order #3 due to overstock fatigue and rigid portal login friction.
PHASE 02 // FLOW & SMS ARCHITECTURE
Engineered pre-charge Postscript SMS prompts enabling 1-reply 'DELAY 14 DAYS' or 'SWAP ROAST' alongside founder plain-text check-ins.
PHASE 03 // 90-DAY COHORT OUTCOME
Extended median subscription tenure from 2.4 to 5.1 orders, unlocking +$1.14M in annualized retained recurring revenue.
01 // RETENTION LAB
Lifecycle Home (/)
Klaviyo Master Strategists (/about)
Open CRM & Copy Roles (/careers)
12-Station Owner Manual (/guide)
02 // PODS & COHORT PROOF
Lifecycle Flow Pods (/services)
Monthly Retainer Pods (/pricing)
Shopify Cohort Case Studies (/work)
Lifecycle Monographs (/insights)
© 2026 RETENTION LAB · KLAVIYO MASTER ELITE & POSTSCRIPT PARTNER · +$45K 90-DAY OWNED REVENUE GUARANTEE